We are operators building the first autonomous revenue engine native to the Middle East. No more generic tools — just a GTM stack built for how the GCC actually buys.
Generation 1 was manual: Apollo + Lemlist + a $200K-a-year SDR copy-pasting between five tools. Generation 2 was the US-centric AI copilot — still a sequencer with a chatbot, still translating from English, still asking a human to do the work.
Apollo is a database. Outreach is a sequencer. Salesforce is a filing cabinet. They make humans slightly better at the work — then bill you per seat to do that work.
Meanwhile the buyer side has gone autonomous. GCC procurement teams use AI to evaluate vendors. CFOs use AI to write the brief that calls for the RFP. Sellers — and the tools sold to them — stayed manual, and they still sound like a translated bot. Generation 3 is autonomous, localized execution: one operator plus a swarm of agents that read the GCC registries, draft natively in Arabic and English, and ship pipeline without you in the middle.
Berry is that swarm — built first for the GCC, where the language, the channels, and the registries are different enough that nothing else works. If you're tired of paying for SDRs to do data entry, we're building this for you.
Leen and Riccardo founded Berry in 2026 to build the AI GTM engineer the GCC actually needs. We're signing our first design partners now and tuning the agents on real Saudi and UAE pipelines — F&B, fintech, logistics. New here, on purpose.
Operations at Amazon. Senior Strategy Ops at Omniful, the KSA B2B SaaS building omnichannel infrastructure for GCC retail. Lean Six Sigma. BBA, University of Houston. Owns category, customer, and the KSA ground game — every design partner conversation runs through Leen.
Senior Venture Consultant and Builder. Ex Stryber, Sanabil Venture Studio, FlixBus. 11+ years taking strategy to execution across EU and MENA, including B2B SaaS. Owns operations, finance, and investor rigor — the engine that turns conversations into shipped product and signed contracts.
Arabic isn't an afterthought. Berry drafts, sources, and listens natively in Arabic and English — adapting tone, dialect, and seniority by channel. Translated US tools cannot do this.
Automated execution beats more charts. Berry ships the next outreach, books the next call, files the next signal — instead of building you another graph to admire.
Mudad, Qiwa, Etimad, Bayt, MENA press — the signal layer that actually moves pipeline here doesn't exist in Apollo or ZoomInfo. We watch what GCC buyers watch.
You see every step Berry takes and can stop or correct mid-flight. Black boxes don't get to spend your reputation.
Built by a team of venture builders, operators, and advisors with over a decade of experience scaling B2B revenue and operations across the GCC and Europe. No vanity metrics — just battle-tested execution from thesis to traction.
Hiring agent engineers and GTM operators in Riyadh, Dubai, and remote.